Alex Levashov – eCommerce Consultant (Melbourne, Australia)
e-Commerce consulting: analysis, strategy, implementation support MBA, Magento Certified Solution Specialist, PRINCE2 Practitioner

Are you still bidding on your company or brand name in Adwords? You may waste your money

Last week I had an opportunity to attend a presentation of Professor Steve Tadelis at Melbourne Business School. It was part of ‘Talking Data’ series and Prof Tadelis shared his experience of a large scale study he and his colleagues conducted for eBay few years ago. The study is called “Consumer Heterogeneity and…