Alex Levashov – eCommerce Consultant (Melbourne, Australia)
e-Commerce consulting with strong business flavourMBA, Magento Certified Solution Specialist, PRINCE2 Practitioner

Shopping cart abandonment infographic

Shopping cart abandonment cost retailers $18B in lost revenue per year I’ve already touched shopping cart and checkout optimisation in a previous post.  Taking into account that 68% of online shoppers abandon their shopping cart, reduce of  shopping cart abandonment rate or recovering of customers who left the store without purchase look as a…

One page, accordion, multi-step: what checkout designs are used by top Australian online stores?

Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012)  problems with checkout process are among…

How to track untraceable? Use of Google Measurement Protocol to capture offline data and link it with online

One of the most beautiful things in digital marketing that we can measure everything: visits, page views, conversions, sources of traffic, engagement, etc (add your own important metric). That is really nice and help us to answer classical marketing challenge question and understand what advertising and promotion work. So is…