Alex Levashov – eCommerce Consultant (Melbourne, Australia)
e-Commerce consulting with strong business flavourMBA, Magento Certified Solution Specialist, PRINCE2 Practitioner

Are you still bidding on your company or brand name in Adwords? You may waste your money

Last week I had an opportunity to attend a presentation of Professor Steve Tadelis at Melbourne Business School. It was part of ‘Talking Data’ series and Prof Tadelis shared his experience of a large scale study he and his colleagues conducted for eBay few years ago. The study is called “Consumer Heterogeneity and…