I am now taking online course “Managing Fashion and Luxury Companies” from SDA Bocconi. You may ask “Why?” The answer is that many of my customers, especially of my Magento extension and Lookbook Cloud are from this industry, so I want better understand this business. Anyway, after listening great lectures from Erica Continue Reading
One page, accordion, multi-step: what checkout designs are used by top Australian online stores?
Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012) problems with checkout process are among Continue Reading
Why Magento is more popular keyword than eCommerce
I’ve found an old post from Bob Schwartz blog, where he noted that Magento is more popular keyword in Google than eCommerce and decided to check, is it still true. So I went to Google Trends and had a look. Appeared that it is, in worldwide searches “Magento” appears more often Continue Reading