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Alex Levashov – eCommerce Consultant (Melbourne, Australia)

e-commerce, Magento, data analysis, marketing

Month: December 2014

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Category: tools

Setting up Universal Google Analytics goal for Contact Form 7 WordPress plug-in

Posted On December 30, 2014January 9, 2015 By Alex Levashovcomment

When I created a landing page for my eCommerce consulting business I had to use Contact Form 7 plug-in for WordPress. Contact Form 7 is very popular solution, but probably not the most user-friendly, so if you want to integrated it with Google Analytics to measure your conversion it is Continue Reading

Category: e-commerce/tools

Magento and WordPress integration

Posted On December 29, 2014December 29, 2014 By Alex Levashovcomment

Magento and WordPress While some people try to use WordPress for eCommerce websites and have a blog in Magento, I believe that each platform is excellent for the purpose it was built: Magento eCommerce – for online stores WordPress – for content websites and blogs Today I came across a Continue Reading

Category: e-commerce

Shopping cart abandonment infographic

Posted On December 17, 2014December 18, 2014 By Alex Levashovcomment

Shopping cart abandonment cost retailers $18B in lost revenue per year I’ve already touched shopping cart and checkout optimisation in a previous post.  Taking into account that 68% of online shoppers abandon their shopping cart, reduce of  shopping cart abandonment rate or recovering of customers who left the store without purchase look as a Continue Reading

Category: marketing/Researches

How you shouldn’t do marketing researches

Posted On December 16, 2014December 31, 2014 By Alex Levashovcomment

What are trustworthy sources of the content? I am always interested to read about trust in digital space, so when this morning I got a link from Marketing Sherpa email newsletter to the chart of the day with a title “What content sources do customers trust?” I immediately jumped to Continue Reading

Category: e-commerce/Researches

Magento Melbourne Infographic – pool of talents

Posted On December 8, 2014December 8, 2014 By Alex Levashov1 Comment

This infographic summarizes findings from the article in Magenable blog about Magento Melboune scene, specifically availability and quality of talents you can hire to work for your Magento projects. Your comments, suggestions, critique are welcomed!

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