Shopping cart abandonment cost retailers $18B in lost revenue per year I’ve already touched shopping cart and checkout optimisation in a previous post. Taking into account that 68% of online shoppers abandon their shopping cart, reduce of shopping cart abandonment rate or recovering of customers who left the store without purchase look as a Continue Reading
Magento Melbourne Infographic – pool of talents
This infographic summarizes findings from the article in Magenable blog about Magento Melboune scene, specifically availability and quality of talents you can hire to work for your Magento projects. Your comments, suggestions, critique are welcomed!
Magento vs Shopify talent pool comparison
I’ve planned for a while to write a comparison between two very popular eCommerce platform, Magento vs Shopify. As a part of this bigger job, I’ve decided to find out how many professionals with that skills are available on the market. It may be often overlooked, but if you are a business Continue Reading
One page, accordion, multi-step: what checkout designs are used by top Australian online stores?
Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012) problems with checkout process are among Continue Reading
Why Magento is more popular keyword than eCommerce
I’ve found an old post from Bob Schwartz blog, where he noted that Magento is more popular keyword in Google than eCommerce and decided to check, is it still true. So I went to Google Trends and had a look. Appeared that it is, in worldwide searches “Magento” appears more often Continue Reading
How to track untraceable? Use of Google Measurement Protocol to capture offline data and link it with online
One of the most beautiful things in digital marketing that we can measure everything: visits, page views, conversions, sources of traffic, engagement, etc (add your own important metric). That is really nice and help us to answer classical marketing challenge question and understand what advertising and promotion work. So is Continue Reading
Magento order statuses visualised
Understanding of Magento order statuses may be a bit challenging, so it was a pleasant surprise when I have found this nice graphic visualization from Aligent Consulting. See the diagram as embedded twit below. Click to the image to enlarge it. not pretty, but I think our team has accurately Continue Reading
Does Magento Enterprise worth its price?
This summer there was a presentation from Tim Bezhashvyly at German Meet Magento event that caused quite active discussions in Magento community. The name of presentation is pretty provocative – “Harsh Truth Of Magento Enterprise“. You can follow the link and read it. Very briefly in his opinion the price Continue Reading
What traffic channels really drive ecommerce revenue?
Email, social media, affiliate marketing, SEO, paid search – what works better to drive ecommerce revenue? Thanks to recent Marketing Sherpa report that I used earlier and continue to analyse, I have found interesting data to see what channels currently really help online retailers to sell. The researchers surveyed over 4,000 merchants Continue Reading
Magento eCommerce use by Second 500 Internet retailers
Second 500 are US online retailers ranked from #501 to #1000 by revenue. They are mid-size businesses with revenue under $20M. The diagram above illustrates that Magento feels quite good on this market: Magento has dominant position as an ecommerce platform, used by 64 retailers with $565M combined annual revenue. The Continue Reading