Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012) problems with checkout process are among Continue Reading
Why Magento is more popular keyword than eCommerce
I’ve found an old post from Bob Schwartz blog, where he noted that Magento is more popular keyword in Google than eCommerce and decided to check, is it still true. So I went to Google Trends and had a look. Appeared that it is, in worldwide searches “Magento” appears more often Continue Reading
How to track untraceable? Use of Google Measurement Protocol to capture offline data and link it with online
One of the most beautiful things in digital marketing that we can measure everything: visits, page views, conversions, sources of traffic, engagement, etc (add your own important metric). That is really nice and help us to answer classical marketing challenge question and understand what advertising and promotion work. So is Continue Reading
Magento order statuses visualised
Understanding of Magento order statuses may be a bit challenging, so it was a pleasant surprise when I have found this nice graphic visualization from Aligent Consulting. See the diagram as embedded twit below. Click to the image to enlarge it. not pretty, but I think our team has accurately Continue Reading
Does Magento Enterprise worth its price?
This summer there was a presentation from Tim Bezhashvyly at German Meet Magento event that caused quite active discussions in Magento community. The name of presentation is pretty provocative – “Harsh Truth Of Magento Enterprise“. You can follow the link and read it. Very briefly in his opinion the price Continue Reading
What traffic channels really drive ecommerce revenue?
Email, social media, affiliate marketing, SEO, paid search – what works better to drive ecommerce revenue? Thanks to recent Marketing Sherpa report that I used earlier and continue to analyse, I have found interesting data to see what channels currently really help online retailers to sell. The researchers surveyed over 4,000 merchants Continue Reading
Magento eCommerce use by Second 500 Internet retailers
Second 500 are US online retailers ranked from #501 to #1000 by revenue. They are mid-size businesses with revenue under $20M. The diagram above illustrates that Magento feels quite good on this market: Magento has dominant position as an ecommerce platform, used by 64 retailers with $565M combined annual revenue. The Continue Reading
eCommerce in US and Canada infographic
That nice infographic below (courtesy of Forewarsdapp) is a great illustration of how big and growing is ecommerce nowadays.
Return on marketing investments – benchmark data
It is always good to see how your business performs in comparison with peers. Earlier I wrote couple posts about one good metric that in my opinion all businesses should track – Return On Marketing Investments (ROMI): how calculate it (methodology) and simple online ROMI calculator. Now I have found some data Continue Reading
More about conversion rates
Couple weeks ago I wrote about conversion rates. Recently I came across another research that covers (among other areas) this topic. You may see the chart with the results above. I was quite surprised to see that the significant share of respondents claiming that conversion was above 10%. Probably the Continue Reading