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Alex Levashov – eCommerce Consultant (Melbourne, Australia)

e-commerce, Magento, data analysis, marketing

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Category: e-commerce/marketing/Researches

More about conversion rates

Posted On September 2, 2014September 2, 2014 By Alex Levashovcomment

Couple weeks ago I wrote about conversion rates. Recently I came across another research that covers (among other areas) this topic. You may see the chart with the results above.  I was quite surprised to see that the significant share of respondents claiming that conversion was above 10%. Probably the Continue Reading

Category: e-commerce/marketing/tools

Simple online ROMI calculator

Posted On August 27, 2014August 27, 2014 By Alex Levashov2 Comments

As promised in my previous post about Return On Marketing Investments, here is an online calculator that helps you to calculate ROI of your marketing initiative. Notes how to use this online ROMI calculator Campaign sales field is for overall revenue that have been collected in the campaign period Campaign Continue Reading

Category: e-commerce/marketing

Return on marketing investments (ROMI)

Posted On August 25, 2014August 27, 2014 By Alex Levashov4 Comments

As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut! Return On Marketing Investments (or ROMI)  is a clear way to calculate that value. ROMI is defined as a ratio between uplift (additional value that your marketing activity Continue Reading

Category: marketing

How smart pricing can help you to extract decent value with minimal efforts

Posted On August 6, 2014August 20, 2014 By Alex Levashov2 Comments

A bit of economics here, in the slideshow below I am telling how more complex than plain price for all pricing can help a business to extract more value.  It isn’t just a theory, I have personally practised the suggested approach with reasonable success. Product pricing: how to extract more Continue Reading

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