Couple weeks ago I wrote about conversion rates. Recently I came across another research that covers (among other areas) this topic. You may see the chart with the results above. I was quite surprised to see that the significant share of respondents claiming that conversion was above 10%. Probably the Continue Reading
Simple online ROMI calculator
As promised in my previous post about Return On Marketing Investments, here is an online calculator that helps you to calculate ROI of your marketing initiative. Notes how to use this online ROMI calculator Campaign sales field is for overall revenue that have been collected in the campaign period Campaign Continue Reading
Return on marketing investments (ROMI)
As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut! Return On Marketing Investments (or ROMI) is a clear way to calculate that value. ROMI is defined as a ratio between uplift (additional value that your marketing activity Continue Reading
How smart pricing can help you to extract decent value with minimal efforts
A bit of economics here, in the slideshow below I am telling how more complex than plain price for all pricing can help a business to extract more value. It isn’t just a theory, I have personally practised the suggested approach with reasonable success. Product pricing: how to extract more Continue Reading