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Alex Levashov – eCommerce Consultant (Melbourne, Australia)

e-commerce, Magento, data analysis, marketing

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Category: e-commerce/News and updates

How I got Magento Certified Solution Specialist certification

Posted On August 20, 2014January 25, 2016 By Alex Levashov4 Comments

Yes, this is it, the exam is passed and I can call myself “Magento Certified Solution Specialist“. If you wonder what does it mean, below I wrote a short overview and outlined my experience with this certification. What is that about? Magento eCommerce is one of the most popular online Continue Reading

Category: e-commerce/Researches

Online retail conversion rate

Posted On August 12, 2014August 20, 2014 By Alex Levashov1 Comment

I’ve been often asked about benchmark conversion rate. While I strongly believe that conversion rate is quite an individual indicator and depends on many factors, it is still interesting to have some number to compare your store performance. BTW, thanks to guys from Demac Media who produced and shared Canadian Continue Reading

Category: e-commerce

Magento Go says goodbye and what you can do if you run a store there

Posted On August 11, 2014December 27, 2014 By Alex Levashov6 Comments

Magento Go is shutting down on February 1, 2015 There was an interesting development on the e-commerce market while I enjoyed my overseas trip: 1st of July eBay/Magento announced that they are shutting done Magento Go – a cloud version of Magento eCommerce platform.  So now visitors of MagentoGo page  may Continue Reading

Category: e-commerce

Conversion optimisation for business people (what is it and how can it help your business)

Posted On August 4, 2014August 20, 2014 By Alex Levashovcomment

If you don’t know much about conversion optimisation check this presentation I prepared last year, still quite relevant and cover the basics Conversion optimization basics: how to extract more value online from Alex Levashov

Category: e-commerce

Notes about multichannel fashion e-commerce

Posted On June 20, 2014August 20, 2014 By Alex Levashov1 Comment

Several notes about multi-channel online retail after reading “Multichannel E-Commerce Guide for Fashion Retailers” prepared by Channel Advisors. 73% of online shoppers browsing for clothes end up making a purchase, along with 62% of shoe shoppers and 56% of accessories shoppers. It is pretty high conversion rate, but note that it is about Continue Reading

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