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Alex Levashov – eCommerce Consultant (Melbourne, Australia)

e-commerce, Magento, data analysis, marketing

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Category: e-commerce/Researches

Magento vs Shopify talent pool comparison

Posted On November 10, 2014November 10, 2014 By Alex Levashov2 Comments

I’ve planned for a while to write a comparison between two very popular eCommerce platform, Magento vs Shopify. As a part of this bigger job, I’ve decided to find out how many professionals with that skills are available on the market. It may be often overlooked, but if you are a business Continue Reading

Category: e-commerce/Researches

Why Magento is more popular keyword than eCommerce

Posted On October 13, 2014October 14, 2014 By Alex Levashov4 Comments

I’ve found an old post from Bob Schwartz blog, where he noted that Magento is more popular keyword in Google than eCommerce and decided to check, is it still true. So I went to Google Trends and had a look. Appeared that it is, in worldwide searches “Magento” appears more often Continue Reading

Category: e-commerce/tools

Magento order statuses visualised

Posted On September 24, 2014September 24, 2014 By Alex Levashovcomment

Understanding of Magento order statuses may be a bit challenging, so it was a pleasant surprise when I have found this nice graphic visualization from Aligent Consulting. See the diagram as embedded twit below. Click to the image to enlarge it. not pretty, but I think our team has accurately Continue Reading

Category: e-commerce

Does Magento Enterprise worth its price?

Posted On September 23, 2014September 22, 2014 By Alex Levashov5 Comments

This summer there was a presentation from Tim Bezhashvyly  at German Meet Magento event that caused quite active discussions in Magento community. The name of presentation is pretty provocative – “Harsh Truth Of Magento Enterprise“. You can follow the link and read it. Very briefly in his opinion the price Continue Reading

Category: e-commerce/marketing/Researches

More about conversion rates

Posted On September 2, 2014September 2, 2014 By Alex Levashovcomment

Couple weeks ago I wrote about conversion rates. Recently I came across another research that covers (among other areas) this topic. You may see the chart with the results above.  I was quite surprised to see that the significant share of respondents claiming that conversion was above 10%. Probably the Continue Reading

Category: e-commerce/Researches

Why Magento (eBay) kills MagentoGo?

Posted On August 26, 2014 By Alex Levashov12 Comments

In this post I’ll try to analyse why eBay has decided to shut down SaaS version of Magento eCommerce. If you haven’t heard about that and need some advice what to do with that – check my previous post. I’ll verify is MagentoGo really a flop, what place it takes in overall Continue Reading

Category: e-commerce/News and updates

How I got Magento Certified Solution Specialist certification

Posted On August 20, 2014January 25, 2016 By Alex Levashov4 Comments

Yes, this is it, the exam is passed and I can call myself “Magento Certified Solution Specialist“. If you wonder what does it mean, below I wrote a short overview and outlined my experience with this certification. What is that about? Magento eCommerce is one of the most popular online Continue Reading

Category: e-commerce/Researches

Online retail conversion rate

Posted On August 12, 2014August 20, 2014 By Alex Levashov1 Comment

I’ve been often asked about benchmark conversion rate. While I strongly believe that conversion rate is quite an individual indicator and depends on many factors, it is still interesting to have some number to compare your store performance. BTW, thanks to guys from Demac Media who produced and shared Canadian Continue Reading

Category: e-commerce

Magento Go says goodbye and what you can do if you run a store there

Posted On August 11, 2014December 27, 2014 By Alex Levashov6 Comments

Magento Go is shutting down on February 1, 2015 There was an interesting development on the e-commerce market while I enjoyed my overseas trip: 1st of July eBay/Magento announced that they are shutting done Magento Go – a cloud version of Magento eCommerce platform.  So now visitors of MagentoGo page  may Continue Reading

Category: e-commerce/Researches

What e-commerce platforms are used by top-20 Australian retailers?

Posted On August 6, 2014October 20, 2014 By Alex Levashov1 Comment

There isn’t too much to add this diagram aside of as you may calculate 5% is equal to 1 retailer (so true, the sample is not extremely representative) and that the list of retailers were taken from Smartcompany publication Probably it is interesting to note that we don’t see here Continue Reading

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