Last week I had an opportunity to attend a presentation of Professor Steve Tadelis at Melbourne Business School. It was part of ‘Talking Data’ series and Prof Tadelis shared his experience of a large scale study he and his colleagues conducted for eBay few years ago. The study is called “Consumer Heterogeneity and Continue Reading
The most tennis countries: where are the top tennis players from?
It’s end of the January and therefore a tennis time in Melbourne. Australian Open is in high gear; Melbournians and guests can enjoy watching top of the crop tennis athletes playing at their doorsteps. Have you even wondered what countries are the home of good tennis players? I’ve always been, so Continue Reading
What web design Australians prefer?
Designing for who? Do you know what is the difference between great and not so great web designer? Apart from other factors such as technical and creative skills, speed of work and others, great designers design for the target audience. They can set apart their own perception of what is nice and Continue Reading
Shopify is getting more popular than Magento in Australia. At least as a search term
Magento – Shopify: 58 – 100 The number above shows that on 100 searches for Shopify there were only 58 searches for Magento in Australia last week. Seems that Shopify is becoming in higher demand in the land down under according the chart from Google trend below. This chart shows relative Continue Reading
Mobie, Digital and Social in 2015
This comprehensive report from We Are Social (Singapore) covers what’s going on in mobile, social and digital in general across the world. It covers such Argentina, Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Mexico, Nigeria, The Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Turkey, Thailand, Continue Reading
How you shouldn’t do marketing researches
What are trustworthy sources of the content? I am always interested to read about trust in digital space, so when this morning I got a link from Marketing Sherpa email newsletter to the chart of the day with a title “What content sources do customers trust?” I immediately jumped to Continue Reading
Magento Melbourne Infographic – pool of talents
This infographic summarizes findings from the article in Magenable blog about Magento Melboune scene, specifically availability and quality of talents you can hire to work for your Magento projects. Your comments, suggestions, critique are welcomed!
Four not so obvious tips if you tweet for business
Today I’ve read an interesting white paper (from Hubspot and SocialBro) about how to make Twitter work for business. They analysed 200,000 tweets and shared number of recommendations. Five of them that I’ve found most interesting and not so obvious are below. 1. Optimal length of hashtag is over 11 Continue Reading
Magento vs Shopify talent pool comparison
I’ve planned for a while to write a comparison between two very popular eCommerce platform, Magento vs Shopify. As a part of this bigger job, I’ve decided to find out how many professionals with that skills are available on the market. It may be often overlooked, but if you are a business Continue Reading
One page, accordion, multi-step: what checkout designs are used by top Australian online stores?
Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012) problems with checkout process are among Continue Reading