Are you still bidding on your company or brand name in Adwords? You may waste your money

Last week I had an opportunity to attend a presentation of Professor Steve Tadelis at Melbourne Business School. It was part of ‘Talking Data’ series and Prof Tadelis shared his experience of a large scale study he and his colleagues conducted for eBay few years ago. The study is called “Consumer Heterogeneity and Continue Reading

Mobie, Digital and Social in 2015

This comprehensive report from We Are Social (Singapore) covers what’s going on in mobile, social and digital in general across the world. It covers such Argentina,  Australia,  Brazil,  Canada,  China,  Egypt,  France,  Germany,  Hong Kong,  India,  Indonesia,  Italy,  Japan,  Malaysia,  Mexico,  Nigeria, The Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Turkey, Thailand, Continue Reading

One page, accordion, multi-step: what checkout designs are used by top Australian online stores?

Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012)  problems with checkout process are among Continue Reading