Alex Levashov – eCommerce Consultant (Melbourne, Australia)

Researches

Mobie, Digital and Social in 2015

This comprehensive report from We Are Social (Singapore) covers what’s going on in mobile, social and digital in general across the world. It covers such Argentina,  Australia,  Brazil,  Canada,  China,  Egypt,  France,  Germany,  Hong Kong,  India,  Indonesia,  Italy,  Japan,  Malaysia,  Mexico,  Nigeria, The Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Turkey, Thailand,…

One page, accordion, multi-step: what checkout designs are used by top Australian online stores?

Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012)  problems with checkout process are among…

What traffic channels really drive ecommerce revenue?

Email, social media, affiliate marketing, SEO, paid search – what works better to drive ecommerce revenue? Thanks to recent Marketing Sherpa report that I used earlier and continue to analyse, I have found interesting data to see what channels currently really help online retailers to sell. The researchers surveyed over 4,000 merchants…