Alex Levashov – eCommerce Consultant (Melbourne, Australia)

User Experience

One page, accordion, multi-step: what checkout designs are used by top Australian online stores?

Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012)  problems with checkout process are among…