e-commerce, Magento, data analysis, marketing
Chatbots is quite a hot topic these days: some people even believe that they completely change the way we interact with computers. Not sure is it true, probably graphic user interface works better in many if not most cases. But anyway, out of curiosity I’ve decided to jump on the bandwagon and Continue Reading
Designing for who? Do you know what is the difference between great and not so great web designer? Apart from other factors such as technical and creative skills, speed of work and others, great designers design for the target audience. They can set apart their own perception of what is nice and Continue Reading
Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012) problems with checkout process are among Continue Reading
Great presentation from David Carr, explaining User Experience: What the heck is UX Why it is important Who is responsible for UX What is a typical process to work under UX projects What should be in brief and what deliverables you should expect from UX consultancy What is UX? from David Carr
Entering credit card information usually is a final, but very critical step of the check-out process. Surprisingly many marketers and UX designers don’t pay much attention to making this part of purchase simple, safe and easy for customers. It seems to be quite obvious: just a form with several fields, so Continue Reading