e-commerce, Magento, data analysis, marketing
This little research was inspired by an article by Mark Ritson in Marketing Week, titled “Synthetic data is suddenly making very real ripples“. The article discusses a new approach to quantitative marketing research. Instead of surveying hundreds to thousands of people, this approach uses data from large language models like Continue Reading
This article has been originally posted in my LinkedIn. Recently thanks to Jason Andrew reference I had a chance to read through a half-year investor presentation of ASX listed Australian DTC business Step One. Step One is a DTC business selling bamboo underwear online in Australia, UK and US. It is a good Continue Reading
BigCommerce, a company behind SaaS ecommerce platform is going to IPO. In this blog post I’ll try to make a prediction, what will be company market capitalization. The time will show am I right or wrong soon.
When last May Adobe Inc acquired Magento for $1.68B it sparked number of discussions: will Magento stay open-source, how Adobe approach enterprise market and many others. Close to one year after acquisition and between Adobe Summit and Magento Imaging I asked myself the next question: what is the future of Continue Reading
Yesterday we witnessed an exchange of blows between two popular Software-As-A-Service providers Mailchimp and Shopify after the latter decided to remove Mailchimp application from Shopify store. That things happen in business, but now the parties decided to post quite harsh public statements, which is more rare. It however helps o Continue Reading
How the bigges tech companies paid their share of taxes in Australia, 2016-2017 data ATO has published a fresh data about the biggest taxpayers, so I decided to revisit how the biggest and apparently the best Aussie and global technology businesses with Australian presence paid their taxes. I wrote a similar Continue Reading
While there is more and more data available in structured formats (CSV, JSON) through initiatives like OpenData, sometimes nicely formatted data still not publicly available. When I decided to conduct a little study of what Australian politicians from the major party post in Twitter. So I decide to find list Continue Reading
In previous post I wrote about how to set connection with Magento 2 REST API from R and make queries to universal search. Now let’s see how use filtered search. Also we’ll use other than universal search endpoints that provide access to more specific Magento 2 store information. Using filtered Continue Reading
I wrote a post about getting Magento 2 data to R using REST API last year. Now I provide more examples of use and a wrapper over API that you can re-use to get data from Magento 2 to R in a bit more convenient way. Prerequisites Magento 2 I Continue Reading
Petrol is a product that used by most of Australians. So people are pretty sensitive to price changes, especially when the fuel become more expensive. With prices reaching $1.6 for unleaded the debates are becoming more and more hot. Are greedy petrol traders ripping off Australians or the price changes Continue Reading