Alex Levashov – eCommerce Consultant (Melbourne, Australia)

marketing

Are you still bidding on your company or brand name in Adwords? You may waste your money

Last week I had an opportunity to attend a presentation of Professor Steve Tadelis at Melbourne Business School. It was part of ‘Talking Data’ series and Prof Tadelis shared his experience of a large scale study he and his colleagues conducted for eBay few years ago. The study is called “Consumer Heterogeneity and…

What traffic channels really drive ecommerce revenue?

Email, social media, affiliate marketing, SEO, paid search – what works better to drive ecommerce revenue? Thanks to recent Marketing Sherpa report that I used earlier and continue to analyse, I have found interesting data to see what channels currently really help online retailers to sell. The researchers surveyed over 4,000 merchants…