Chatbots is quite a hot topic these days: some people even believe that they completely change the way we interact with computers. Not sure is it true, probably graphic user interface works better in many if not most cases. But anyway, out of curiosity I’ve decided to jump on the bandwagon and Continue Reading
Can we trust Facebook audience interests?
Are you using Facebook Advertising and target people by interests? Well, I have not very good news for you – this targeting isn’t as reliable as you may assume. How Facebook assigns interests to their users? Let’s check the official documentation. At What is interests targeting? page of Facebook Adverts Help Continue Reading
Are you still bidding on your company or brand name in Adwords? You may waste your money
Last week I had an opportunity to attend a presentation of Professor Steve Tadelis at Melbourne Business School. It was part of ‘Talking Data’ series and Prof Tadelis shared his experience of a large scale study he and his colleagues conducted for eBay few years ago. The study is called “Consumer Heterogeneity and Continue Reading
Conversion and engagement metrics benchmarks for eCommerce
I wrote about ecommerce conversion ratio benchmarks before (check references at the end of this post if interested), but new researches are being published, so it doesn’t harm to explore this topic again. This time I came across a study from Wolfgang Digital that analyses 56 million visits for number of participating Continue Reading
Copy filters in Google Analytics across different accounts
Hi ladies and gents. This post isn’t typical for my blog, rather than sharing information or thoughts I am now more interested in your opinion on a specific topic. If you are do not use Google Analytics, you can probably stop reading this post, it will be hardly interesting or useful for you. The problem: copy Continue Reading
How you shouldn’t do marketing researches
What are trustworthy sources of the content? I am always interested to read about trust in digital space, so when this morning I got a link from Marketing Sherpa email newsletter to the chart of the day with a title “What content sources do customers trust?” I immediately jumped to Continue Reading
Four not so obvious tips if you tweet for business
Today I’ve read an interesting white paper (from Hubspot and SocialBro) about how to make Twitter work for business. They analysed 200,000 tweets and shared number of recommendations. Five of them that I’ve found most interesting and not so obvious are below. 1. Optimal length of hashtag is over 11 Continue Reading
Luxury as a multi-faceted concept explained (infographic)
I am now taking online course “Managing Fashion and Luxury Companies” from SDA Bocconi. You may ask “Why?” The answer is that many of my customers, especially of my Magento extension and Lookbook Cloud are from this industry, so I want better understand this business. Anyway, after listening great lectures from Erica Continue Reading
What traffic channels really drive ecommerce revenue?
Email, social media, affiliate marketing, SEO, paid search – what works better to drive ecommerce revenue? Thanks to recent Marketing Sherpa report that I used earlier and continue to analyse, I have found interesting data to see what channels currently really help online retailers to sell. The researchers surveyed over 4,000 merchants Continue Reading
Return on marketing investments – benchmark data
It is always good to see how your business performs in comparison with peers. Earlier I wrote couple posts about one good metric that in my opinion all businesses should track – Return On Marketing Investments (ROMI): how calculate it (methodology) and simple online ROMI calculator. Now I have found some data Continue Reading