Alex Levashov – eCommerce Consultant (Melbourne, Australia)

e-commerce

Are you still bidding on your company or brand name in Adwords? You may waste your money

Last week I had an opportunity to attend a presentation of Professor Steve Tadelis at Melbourne Business School. It was part of ‘Talking Data’ series and Prof Tadelis shared his experience of a large scale study he and his colleagues conducted for eBay few years ago. The study is called “Consumer Heterogeneity and…

Mobie, Digital and Social in 2015

This comprehensive report from We Are Social (Singapore) covers what’s going on in mobile, social and digital in general across the world. It covers such Argentina,  Australia,  Brazil,  Canada,  China,  Egypt,  France,  Germany,  Hong Kong,  India,  Indonesia,  Italy,  Japan,  Malaysia,  Mexico,  Nigeria, The Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Turkey, Thailand,…

Shopping cart abandonment infographic

Shopping cart abandonment cost retailers $18B in lost revenue per year I’ve already touched shopping cart and checkout optimisation in a previous post.  Taking into account that 68% of online shoppers abandon their shopping cart, reduce of  shopping cart abandonment rate or recovering of customers who left the store without purchase look as a…