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Alex Levashov – eCommerce Consultant (Melbourne, Australia)

e-commerce, Magento, data analysis, marketing

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Category: e-commerce/thoughts

What will be BigCommerce IPO valuation

Posted On July 23, 2020July 24, 2020 By Alex Levashov2 Comments
BigCommerce and Shopift key finances pre IPO

BigCommerce, a company behind SaaS ecommerce platform is going to IPO. In this blog post I’ll try to make a prediction, what will be company market capitalization. The time will show am I right or wrong soon.

Category: e-commerce/thoughts

The future of Magento as a brand

Posted On April 5, 2019April 5, 2019 By Alex Levashovcomment
Magento brand future hero image

When last May Adobe Inc acquired Magento for $1.68B it sparked number of discussions: will Magento stay open-source, how Adobe approach enterprise market and many others. Close to one year after acquisition and between Adobe Summit and Magento Imaging I asked myself the next question: what is the future of Continue Reading

Category: e-commerce/thoughts

Clash of SaaSes: Mailchimp vs Shopify

Posted On March 23, 2019March 25, 2019 By Alex Levashovcomment

Yesterday we witnessed an exchange of blows between two popular Software-As-A-Service providers Mailchimp and Shopify after the latter decided to remove Mailchimp application from Shopify store. That things happen in business, but now the parties decided to post quite harsh public statements, which is more rare. It however helps o Continue Reading

Category: e-commerce/tools

R plus Magento 2 REST API revisited: part 3 – more complex samples of use

Posted On December 2, 2018 By Alex Levashovcomment

This is 3rd part of series about working with Magento 2 REST API in R. If you haven’t read previous posts in this series, I would recommend to do it. This article sample use the functions defined in previous posts. You may find them at R plus Magento 2 REST API Continue Reading

Category: e-commerce/thoughts/tools

R plus Magento 2 REST API revisited: part 2 – filtered search

Posted On November 14, 2018November 16, 2018 By Alex Levashovcomment
Nested product - Rstudio screenshot

In previous post I wrote about how to set connection with Magento 2 REST API from R and make queries to universal search. Now let’s see how  use filtered search. Also we’ll use other than universal search endpoints that provide access to more specific Magento 2 store information. Using filtered Continue Reading

Category: e-commerce/thoughts

R plus Magento 2 REST API revisited: part 1- authentication and universal search

Posted On November 7, 2018November 7, 2018 By Alex Levashovcomment
Magento 2 REST API with R hero image

I wrote a post about getting Magento 2 data to R using REST API last year. Now I provide more examples of use and a wrapper over API that you can re-use to get data from Magento 2 to R in a bit more convenient way. Prerequisites Magento 2 I Continue Reading

Category: e-commerce/Researches/thoughts

Shopify customer segments

Posted On March 5, 2018 By Alex Levashovcomment

Not so long time ago Shopify has published its annual report.  Thanks to the fact that Shopify is a publicly traded company and obliged to publish such reports, we have a rare opportunity to get better understanding how the business of leading ecommerce platform work. If you wish to view full Continue Reading

Category: e-commerce/tools

Accessing Magento 2 REST API from R

Posted On November 7, 2017November 23, 2017 By Alex Levashovcomment

Magento is my bread and butter and I like to do data analysis with R. Hence I though, can I access Magento 2 data through R directly, without need of export or connect to the database? Magento 2 has API, so I’ve decided to give it a try. Magento (including Continue Reading

Category: e-commerce/thoughts

Australia Post to launch a marketplace

Posted On October 25, 2017 By Alex Levashov3 Comments
Australia Post to Launch a Marketplace hero image

It isn’t a fact yet, but my educated guess: Australia Post will launch a marketplace sooner rather than later. Australian eCommerce landscape changes quickly. Just an year ago we only really had eBay as a major player in general eCommerce marketplace space. Now we have also Catch Of The Day Continue Reading

Category: e-commerce/Researches/thoughts

Bitcoin vs Paypal comparison of size and transaction cost

Posted On August 30, 2017August 30, 2017 By Alex Levashov2 Comments
Paypal vs Bitcoin infographic comparison of transaction volume, cost and time

Bitcoin and more in general blockchain technology is a very hot topic now. Every man and his dog either invest in crypto-currency or work in a start-up based on this technology. One of the benefit that often promised by blockchain pundits is a decreased transaction cost. For example people from Continue Reading

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