e-commerce, Magento, data analysis, marketing
This little research was inspired by an article by Mark Ritson in Marketing Week, titled “Synthetic data is suddenly making very real ripples“. The article discusses a new approach to quantitative marketing research. Instead of surveying hundreds to thousands of people, this approach uses data from large language models like Continue Reading
After the release of ChatGPT, AI became an even hotter topic than it used to be. Everyone and their dog are trying to become a ChatGPT expert, so I decided to take the plunge too. Since my business is related to eCommerce, I started to think about what you can Continue Reading
This article has been originally posted in my LinkedIn. Recently thanks to Jason Andrew reference I had a chance to read through a half-year investor presentation of ASX listed Australian DTC business Step One. Step One is a DTC business selling bamboo underwear online in Australia, UK and US. It is a good Continue Reading
BigCommerce, a company behind SaaS ecommerce platform is going to IPO. In this blog post I’ll try to make a prediction, what will be company market capitalization. The time will show am I right or wrong soon.
When last May Adobe Inc acquired Magento for $1.68B it sparked number of discussions: will Magento stay open-source, how Adobe approach enterprise market and many others. Close to one year after acquisition and between Adobe Summit and Magento Imaging I asked myself the next question: what is the future of Continue Reading
Yesterday we witnessed an exchange of blows between two popular Software-As-A-Service providers Mailchimp and Shopify after the latter decided to remove Mailchimp application from Shopify store. That things happen in business, but now the parties decided to post quite harsh public statements, which is more rare. It however helps o Continue Reading
This is 3rd part of series about working with Magento 2 REST API in R. If you haven’t read previous posts in this series, I would recommend to do it. This article sample use the functions defined in previous posts. You may find them at R plus Magento 2 REST API Continue Reading
In previous post I wrote about how to set connection with Magento 2 REST API from R and make queries to universal search. Now let’s see how use filtered search. Also we’ll use other than universal search endpoints that provide access to more specific Magento 2 store information. Using filtered Continue Reading
I wrote a post about getting Magento 2 data to R using REST API last year. Now I provide more examples of use and a wrapper over API that you can re-use to get data from Magento 2 to R in a bit more convenient way. Prerequisites Magento 2 I Continue Reading
Not so long time ago Shopify has published its annual report. Thanks to the fact that Shopify is a publicly traded company and obliged to publish such reports, we have a rare opportunity to get better understanding how the business of leading ecommerce platform work. If you wish to view full Continue Reading