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Alex Levashov – eCommerce Consultant (Melbourne, Australia)

e-commerce, Magento, data analysis, marketing

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Category: marketing/thoughts

Can we trust Facebook audience interests?

Posted On July 1, 2016July 12, 2016 By Alex Levashovcomment

Are you using Facebook Advertising and target people by interests? Well, I have not very good news for you – this targeting isn’t as reliable as you may assume.  How Facebook assigns interests to their users? Let’s check the official documentation. At What is interests targeting? page of Facebook Adverts Help Continue Reading

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