What are trustworthy sources of the content? I am always interested to read about trust in digital space, so when this morning I got a link from Marketing Sherpa email newsletter to the chart of the day with a title “What content sources do customers trust?” I immediately jumped to Continue Reading
What traffic channels really drive ecommerce revenue?
Email, social media, affiliate marketing, SEO, paid search – what works better to drive ecommerce revenue? Thanks to recent Marketing Sherpa report that I used earlier and continue to analyse, I have found interesting data to see what channels currently really help online retailers to sell. The researchers surveyed over 4,000 merchants Continue Reading
Return on marketing investments – benchmark data
It is always good to see how your business performs in comparison with peers. Earlier I wrote couple posts about one good metric that in my opinion all businesses should track – Return On Marketing Investments (ROMI): how calculate it (methodology) and simple online ROMI calculator. Now I have found some data Continue Reading
How smart pricing can help you to extract decent value with minimal efforts
A bit of economics here, in the slideshow below I am telling how more complex than plain price for all pricing can help a business to extract more value. It isn’t just a theory, I have personally practised the suggested approach with reasonable success. Product pricing: how to extract more Continue Reading