Today I’ve read an interesting white paper (from Hubspot and SocialBro) about how to make Twitter work for business. They analysed 200,000 tweets and shared number of recommendations. Five of them that I’ve found most interesting and not so obvious are below. 1. Optimal length of hashtag is over 11 Continue Reading
What traffic channels really drive ecommerce revenue?
Email, social media, affiliate marketing, SEO, paid search – what works better to drive ecommerce revenue? Thanks to recent Marketing Sherpa report that I used earlier and continue to analyse, I have found interesting data to see what channels currently really help online retailers to sell. The researchers surveyed over 4,000 merchants Continue Reading