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Alex Levashov – eCommerce Consultant (Melbourne, Australia)

e-commerce, Magento, data analysis, marketing

Day: 25 August 2014

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Category: e-commerce/marketing

Return on marketing investments (ROMI)

Posted On August 25, 2014August 27, 2014 By Alex Levashov4 Comments

As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut! Return On Marketing Investments (or ROMI)  is a clear way to calculate that value. ROMI is defined as a ratio between uplift (additional value that your marketing activity Continue Reading

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