As promised in my previous post about Return On Marketing Investments, here is an online calculator that helps you to calculate ROI of your marketing initiative. Notes how to use this online ROMI calculator Campaign sales field is for overall revenue that have been collected in the campaign period Campaign Continue Reading
Why Magento (eBay) kills MagentoGo?
In this post I’ll try to analyse why eBay has decided to shut down SaaS version of Magento eCommerce. If you haven’t heard about that and need some advice what to do with that – check my previous post. I’ll verify is MagentoGo really a flop, what place it takes in overall Continue Reading
Return on marketing investments (ROMI)
As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut! Return On Marketing Investments (or ROMI) is a clear way to calculate that value. ROMI is defined as a ratio between uplift (additional value that your marketing activity Continue Reading
How I got Magento Certified Solution Specialist certification
Yes, this is it, the exam is passed and I can call myself “Magento Certified Solution Specialist“. If you wonder what does it mean, below I wrote a short overview and outlined my experience with this certification. What is that about? Magento eCommerce is one of the most popular online Continue Reading
Amazon Local Register – the good, the bad and the ugly
Amazon joined the mobile payment game with it’s Amazon Local Register Similar with incumbents players (Square, Paypal to name the biggest), retail giant offers to download mobile application and purchase a piece of hardware (as per picture above) that connects with mobile device via audio jack. That (paired with Amazon account) Continue Reading
Online retail conversion rate
I’ve been often asked about benchmark conversion rate. While I strongly believe that conversion rate is quite an individual indicator and depends on many factors, it is still interesting to have some number to compare your store performance. BTW, thanks to guys from Demac Media who produced and shared Canadian Continue Reading
Magento Go says goodbye and what you can do if you run a store there
Magento Go is shutting down on February 1, 2015 There was an interesting development on the e-commerce market while I enjoyed my overseas trip: 1st of July eBay/Magento announced that they are shutting done Magento Go – a cloud version of Magento eCommerce platform. So now visitors of MagentoGo page may Continue Reading
What e-commerce platforms are used by top-20 Australian retailers?
There isn’t too much to add this diagram aside of as you may calculate 5% is equal to 1 retailer (so true, the sample is not extremely representative) and that the list of retailers were taken from Smartcompany publication Probably it is interesting to note that we don’t see here Continue Reading
How smart pricing can help you to extract decent value with minimal efforts
A bit of economics here, in the slideshow below I am telling how more complex than plain price for all pricing can help a business to extract more value. It isn’t just a theory, I have personally practised the suggested approach with reasonable success. Product pricing: how to extract more Continue Reading
Conversion optimisation for business people (what is it and how can it help your business)
If you don’t know much about conversion optimisation check this presentation I prepared last year, still quite relevant and cover the basics Conversion optimization basics: how to extract more value online from Alex Levashov