A video with talk from L2 Co-founder Maureen Mullen where she presents her point of view of the future of luxury e-commerce. Worth watching TL;DR Digitally influenced sales is the better indicator than eCommerce sales for luxury brands
Luxury as a multi-faceted concept explained (infographic)
I am now taking online course “Managing Fashion and Luxury Companies” from SDA Bocconi. You may ask “Why?” The answer is that many of my customers, especially of my Magento extension and Lookbook Cloud are from this industry, so I want better understand this business. Anyway, after listening great lectures from Erica…
Notes about multichannel fashion e-commerce
Several notes about multi-channel online retail after reading “Multichannel E-Commerce Guide for Fashion Retailers” prepared by Channel Advisors. 73% of online shoppers browsing for clothes end up making a purchase, along with 62% of shoe shoppers and 56% of accessories shoppers. It is pretty high conversion rate, but note that it is about…