Amazon joined the mobile payment game with it’s Amazon Local Register Similar with incumbents players (Square, Paypal to name the biggest), retail giant offers to download mobile application and purchase a piece of hardware (as per picture above) that connects with mobile device via audio jack. That (paired with Amazon account) Continue Reading
Online retail conversion rate
I’ve been often asked about benchmark conversion rate. While I strongly believe that conversion rate is quite an individual indicator and depends on many factors, it is still interesting to have some number to compare your store performance. BTW, thanks to guys from Demac Media who produced and shared Canadian Continue Reading
Notes about multichannel fashion e-commerce
Several notes about multi-channel online retail after reading “Multichannel E-Commerce Guide for Fashion Retailers” prepared by Channel Advisors. 73% of online shoppers browsing for clothes end up making a purchase, along with 62% of shoe shoppers and 56% of accessories shoppers. It is pretty high conversion rate, but note that it is about Continue Reading