Several notes about multi-channel online retail after reading “Multichannel E-Commerce Guide for Fashion Retailers” prepared by Channel Advisors. 73% of online shoppers browsing for clothes end up making a purchase, along with 62% of shoe shoppers and 56% of accessories shoppers. It is pretty high conversion rate, but note that it is about Continue Reading
Better way to collect credit card details
Entering credit card information usually is a final, but very critical step of the check-out process. Surprisingly many marketers and UX designers don’t pay much attention to making this part of purchase simple, safe and easy for customers. It seems to be quite obvious: just a form with several fields, so Continue Reading
Revamped website is launched
Here we go: my new website is finally launched. After epic fail of my old hosting company (Majordomo) that managed not only killing website, but also loosing all back-upsm I decided that it is a good reason to refresh the website. It isn’t a case that I didn’t have any back-ups: Continue Reading