This comprehensive report from We Are Social (Singapore) covers what’s going on in mobile, social and digital in general across the world. It covers such Argentina, Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Mexico, Nigeria, The Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Turkey, Thailand, Continue Reading
Magento vs Shopify talent pool comparison
I’ve planned for a while to write a comparison between two very popular eCommerce platform, Magento vs Shopify. As a part of this bigger job, I’ve decided to find out how many professionals with that skills are available on the market. It may be often overlooked, but if you are a business Continue Reading
Does Magento Enterprise worth its price?
This summer there was a presentation from Tim Bezhashvyly at German Meet Magento event that caused quite active discussions in Magento community. The name of presentation is pretty provocative – “Harsh Truth Of Magento Enterprise“. You can follow the link and read it. Very briefly in his opinion the price Continue Reading
What traffic channels really drive ecommerce revenue?
Email, social media, affiliate marketing, SEO, paid search – what works better to drive ecommerce revenue? Thanks to recent Marketing Sherpa report that I used earlier and continue to analyse, I have found interesting data to see what channels currently really help online retailers to sell. The researchers surveyed over 4,000 merchants Continue Reading
eCommerce in US and Canada infographic
That nice infographic below (courtesy of Forewarsdapp) is a great illustration of how big and growing is ecommerce nowadays.
Return on marketing investments – benchmark data
It is always good to see how your business performs in comparison with peers. Earlier I wrote couple posts about one good metric that in my opinion all businesses should track – Return On Marketing Investments (ROMI): how calculate it (methodology) and simple online ROMI calculator. Now I have found some data Continue Reading
More about conversion rates
Couple weeks ago I wrote about conversion rates. Recently I came across another research that covers (among other areas) this topic. You may see the chart with the results above. I was quite surprised to see that the significant share of respondents claiming that conversion was above 10%. Probably the Continue Reading
Amazon Local Register – the good, the bad and the ugly
Amazon joined the mobile payment game with it’s Amazon Local Register Similar with incumbents players (Square, Paypal to name the biggest), retail giant offers to download mobile application and purchase a piece of hardware (as per picture above) that connects with mobile device via audio jack. That (paired with Amazon account) Continue Reading
How smart pricing can help you to extract decent value with minimal efforts
A bit of economics here, in the slideshow below I am telling how more complex than plain price for all pricing can help a business to extract more value. It isn’t just a theory, I have personally practised the suggested approach with reasonable success. Product pricing: how to extract more Continue Reading