Designing for who? Do you know what is the difference between great and not so great web designer? Apart from other factors such as technical and creative skills, speed of work and others, great designers design for the target audience. They can set apart their own perception of what is nice and Continue Reading
One page, accordion, multi-step: what checkout designs are used by top Australian online stores?
Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012) problems with checkout process are among Continue Reading
Pretty good explanation of what is UX
Great presentation from David Carr, explaining User Experience: What the heck is UX Why it is important Who is responsible for UX What is a typical process to work under UX projects What should be in brief and what deliverables you should expect from UX consultancy What is UX? from David Carr