There isn’t too much to add this diagram aside of as you may calculate 5% is equal to 1 retailer (so true, the sample is not extremely representative) and that the list of retailers were taken from Smartcompany publication Probably it is interesting to note that we don’t see here Continue Reading
Conversion optimisation for business people (what is it and how can it help your business)
If you don’t know much about conversion optimisation check this presentation I prepared last year, still quite relevant and cover the basics Conversion optimization basics: how to extract more value online from Alex Levashov
Notes about multichannel fashion e-commerce
Several notes about multi-channel online retail after reading “Multichannel E-Commerce Guide for Fashion Retailers” prepared by Channel Advisors. 73% of online shoppers browsing for clothes end up making a purchase, along with 62% of shoe shoppers and 56% of accessories shoppers. It is pretty high conversion rate, but note that it is about Continue Reading
Better way to collect credit card details
Entering credit card information usually is a final, but very critical step of the check-out process. Surprisingly many marketers and UX designers don’t pay much attention to making this part of purchase simple, safe and easy for customers. It seems to be quite obvious: just a form with several fields, so Continue Reading