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Alex Levashov – eCommerce Consultant (Melbourne, Australia)

e-commerce, Magento, data analysis, marketing

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Category: e-commerce/tools

Magento order statuses visualised

Posted On September 24, 2014September 24, 2014 By Alex Levashovcomment

Understanding of Magento order statuses may be a bit challenging, so it was a pleasant surprise when I have found this nice graphic visualization from Aligent Consulting. See the diagram as embedded twit below. Click to the image to enlarge it. not pretty, but I think our team has accurately Continue Reading

Category: e-commerce/marketing/tools

Simple online ROMI calculator

Posted On August 27, 2014August 27, 2014 By Alex Levashov2 Comments

As promised in my previous post about Return On Marketing Investments, here is an online calculator that helps you to calculate ROI of your marketing initiative. Notes how to use this online ROMI calculator Campaign sales field is for overall revenue that have been collected in the campaign period Campaign Continue Reading

Category: e-commerce/tools/User Experience

Better way to collect credit card details

Posted On June 11, 2014April 25, 2015 By Alex Levashovcomment

Entering credit card information usually is a final, but very critical step of the check-out process. Surprisingly many marketers and UX designers don’t pay much attention to making this part of purchase simple, safe and easy for customers. It seems to be quite obvious: just a form with several fields, so Continue Reading

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