Magento and WordPress While some people try to use WordPress for eCommerce websites and have a blog in Magento, I believe that each platform is excellent for the purpose it was built: Magento eCommerce – for online stores WordPress – for content websites and blogs Today I came across a Continue Reading
How to track untraceable? Use of Google Measurement Protocol to capture offline data and link it with online
One of the most beautiful things in digital marketing that we can measure everything: visits, page views, conversions, sources of traffic, engagement, etc (add your own important metric). That is really nice and help us to answer classical marketing challenge question and understand what advertising and promotion work. So is Continue Reading
Magento order statuses visualised
Understanding of Magento order statuses may be a bit challenging, so it was a pleasant surprise when I have found this nice graphic visualization from Aligent Consulting. See the diagram as embedded twit below. Click to the image to enlarge it. not pretty, but I think our team has accurately Continue Reading
Simple online ROMI calculator
As promised in my previous post about Return On Marketing Investments, here is an online calculator that helps you to calculate ROI of your marketing initiative. Notes how to use this online ROMI calculator Campaign sales field is for overall revenue that have been collected in the campaign period Campaign Continue Reading
Better way to collect credit card details
Entering credit card information usually is a final, but very critical step of the check-out process. Surprisingly many marketers and UX designers don’t pay much attention to making this part of purchase simple, safe and easy for customers. It seems to be quite obvious: just a form with several fields, so Continue Reading