e-commerce, Magento, data analysis, marketing
Some time ago I subscribed to take part in Google Optimize beta program and recently ago my invite. In this post I’ll write about how I set-up couple simple experiments using this new tool. What is Google Optimize Google Optimize is a tool to conduct tests of website on real users, Continue Reading
Recently ATO published data about the biggest businesses in Australia and how much do they contribute to the budget. According ABC report, around 1 of 3 of this large local and multinational businesses with at least one hundred million dollars of revenue paid zero income tax for 2014-2015 financial year. Continue Reading
In the wake of the recent legalisation of Uber in Victoria (Australia) and news about self-driven car test that the company conducting in Pittsburgh, I decided to make a short analysis of self-driven taxi industry prospects. The questions I was interested are: How will introduction of autonomous cabs will change Continue Reading
Chatbots is quite a hot topic these days: some people even believe that they completely change the way we interact with computers. Not sure is it true, probably graphic user interface works better in many if not most cases. But anyway, out of curiosity I’ve decided to jump on the bandwagon and Continue Reading
Are you using Facebook Advertising and target people by interests? Well, I have not very good news for you – this targeting isn’t as reliable as you may assume. How Facebook assigns interests to their users? Let’s check the official documentation. At What is interests targeting? page of Facebook Adverts Help Continue Reading
Is the expression that tennis is a sport for the rich still true? Will we see the correlation between income level and success in tennis? This post is follow-up to the analysis of “The most tennis countries” post I wrote couple months ago. Here I’ll analyse is there a link between Continue Reading
Last week I had an opportunity to attend a presentation of Professor Steve Tadelis at Melbourne Business School. It was part of ‘Talking Data’ series and Prof Tadelis shared his experience of a large scale study he and his colleagues conducted for eBay few years ago. The study is called “Consumer Heterogeneity and Continue Reading
A video with talk from L2 Co-founder Maureen Mullen where she presents her point of view of the future of luxury e-commerce. Worth watching TL;DR Digitally influenced sales is the better indicator than eCommerce sales for luxury brands
It’s end of the January and therefore a tennis time in Melbourne. Australian Open is in high gear; Melbournians and guests can enjoy watching top of the crop tennis athletes playing at their doorsteps. Have you even wondered what countries are the home of good tennis players? I’ve always been, so Continue Reading
A bit of bragging, I took the test from eConsultancy called Digital Skills Index Lite and the results was quite good – 86%, in top 9% of all takers. The image below represents my results against other test takers of Senior level. I’ve got top score in: Content Customer Experience Continue Reading