e-commerce, Magento, data analysis, marketing
Some time ago I subscribed to take part in Google Optimize beta program and recently ago my invite. In this post I’ll write about how I set-up couple simple experiments using this new tool. What is Google Optimize Google Optimize is a tool to conduct tests of website on real users, Continue Reading
Hi ladies and gents. This post isn’t typical for my blog, rather than sharing information or thoughts I am now more interested in your opinion on a specific topic. If you are do not use Google Analytics, you can probably stop reading this post, it will be hardly interesting or useful for you. The problem: copy Continue Reading
When I created a landing page for my eCommerce consulting business I had to use Contact Form 7 plug-in for WordPress. Contact Form 7 is very popular solution, but probably not the most user-friendly, so if you want to integrated it with Google Analytics to measure your conversion it is Continue Reading
One of the most beautiful things in digital marketing that we can measure everything: visits, page views, conversions, sources of traffic, engagement, etc (add your own important metric). That is really nice and help us to answer classical marketing challenge question and understand what advertising and promotion work. So is Continue Reading