Alex Levashov – eCommerce Consultant (Melbourne, Australia)

Google Analytics

How to track untraceable? Use of Google Measurement Protocol to capture offline data and link it with online

One of the most beautiful things in digital marketing that we can measure everything: visits, page views, conversions, sources of traffic, engagement, etc (add your own important metric). That is really nice and help us to answer classical marketing challenge question and understand what advertising and promotion work. So is…