Alex Levashov – eCommerce Consultant (Melbourne, Australia)

metrics

Conversion and engagement metrics benchmarks for eCommerce

I wrote about ecommerce conversion ratio benchmarks before (check references at the end of this post if interested), but new researches are being published, so it doesn’t harm to explore this topic again. This time I came across a study from Wolfgang Digital that analyses 56 million visits for number of participating…

Shopping cart abandonment infographic

Shopping cart abandonment cost retailers $18B in lost revenue per year I’ve already touched shopping cart and checkout optimisation in a previous post.  Taking into account that 68% of online shoppers abandon their shopping cart, reduce of  shopping cart abandonment rate or recovering of customers who left the store without purchase look as a…

What traffic channels really drive ecommerce revenue?

Email, social media, affiliate marketing, SEO, paid search – what works better to drive ecommerce revenue? Thanks to recent Marketing Sherpa report that I used earlier and continue to analyse, I have found interesting data to see what channels currently really help online retailers to sell. The researchers surveyed over 4,000 merchants…

Return on marketing investments – benchmark data

It is always good to see how your business performs in comparison with peers. Earlier I wrote couple posts about one good metric that in my opinion all businesses should track – Return On Marketing Investments (ROMI): how calculate it (methodology) and simple online ROMI calculator. Now I have found some data…