A video with talk from L2 Co-founder Maureen Mullen where she presents her point of view of the future of luxury e-commerce. Worth watching TL;DR Digitally influenced sales is the better indicator than eCommerce sales for luxury brands
Conversion and engagement metrics benchmarks for eCommerce
I wrote about ecommerce conversion ratio benchmarks before (check references at the end of this post if interested), but new researches are being published, so it doesn’t harm to explore this topic again. This time I came across a study from Wolfgang Digital that analyses 56 million visits for number of participating Continue Reading
Shopping cart abandonment infographic
Shopping cart abandonment cost retailers $18B in lost revenue per year I’ve already touched shopping cart and checkout optimisation in a previous post. Taking into account that 68% of online shoppers abandon their shopping cart, reduce of shopping cart abandonment rate or recovering of customers who left the store without purchase look as a Continue Reading
What traffic channels really drive ecommerce revenue?
Email, social media, affiliate marketing, SEO, paid search – what works better to drive ecommerce revenue? Thanks to recent Marketing Sherpa report that I used earlier and continue to analyse, I have found interesting data to see what channels currently really help online retailers to sell. The researchers surveyed over 4,000 merchants Continue Reading
Return on marketing investments – benchmark data
It is always good to see how your business performs in comparison with peers. Earlier I wrote couple posts about one good metric that in my opinion all businesses should track – Return On Marketing Investments (ROMI): how calculate it (methodology) and simple online ROMI calculator. Now I have found some data Continue Reading
More about conversion rates
Couple weeks ago I wrote about conversion rates. Recently I came across another research that covers (among other areas) this topic. You may see the chart with the results above. I was quite surprised to see that the significant share of respondents claiming that conversion was above 10%. Probably the Continue Reading
Simple online ROMI calculator
As promised in my previous post about Return On Marketing Investments, here is an online calculator that helps you to calculate ROI of your marketing initiative. Notes how to use this online ROMI calculator Campaign sales field is for overall revenue that have been collected in the campaign period Campaign Continue Reading