Shopping cart abandonment cost retailers $18B in lost revenue per year I’ve already touched shopping cart and checkout optimisation in a previous post. Taking into account that 68% of online shoppers abandon their shopping cart, reduce of shopping cart abandonment rate or recovering of customers who left the store without purchase look as a Continue Reading
How you shouldn’t do marketing researches
What are trustworthy sources of the content? I am always interested to read about trust in digital space, so when this morning I got a link from Marketing Sherpa email newsletter to the chart of the day with a title “What content sources do customers trust?” I immediately jumped to Continue Reading
Magento Melbourne Infographic – pool of talents
This infographic summarizes findings from the article in Magenable blog about Magento Melboune scene, specifically availability and quality of talents you can hire to work for your Magento projects. Your comments, suggestions, critique are welcomed!
Four not so obvious tips if you tweet for business
Today I’ve read an interesting white paper (from Hubspot and SocialBro) about how to make Twitter work for business. They analysed 200,000 tweets and shared number of recommendations. Five of them that I’ve found most interesting and not so obvious are below. 1. Optimal length of hashtag is over 11 Continue Reading
Taking part in Westpac Innovation Challenge
Congrats Alex, you are in the Top5! – an email from BlueChilli Last day of this October I got an email sent by Colette Grgic from BlueChilli with a pleasant news – start-up idea that I submitted to Westpac Innovation challenge was short-listed from over 100 submissions and I am invited to make a Continue Reading
Magento vs Shopify talent pool comparison
I’ve planned for a while to write a comparison between two very popular eCommerce platform, Magento vs Shopify. As a part of this bigger job, I’ve decided to find out how many professionals with that skills are available on the market. It may be often overlooked, but if you are a business Continue Reading
Luxury as a multi-faceted concept explained (infographic)
I am now taking online course “Managing Fashion and Luxury Companies” from SDA Bocconi. You may ask “Why?” The answer is that many of my customers, especially of my Magento extension and Lookbook Cloud are from this industry, so I want better understand this business. Anyway, after listening great lectures from Erica Continue Reading
One page, accordion, multi-step: what checkout designs are used by top Australian online stores?
Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012) problems with checkout process are among Continue Reading
Why Magento is more popular keyword than eCommerce
I’ve found an old post from Bob Schwartz blog, where he noted that Magento is more popular keyword in Google than eCommerce and decided to check, is it still true. So I went to Google Trends and had a look. Appeared that it is, in worldwide searches “Magento” appears more often Continue Reading
How to track untraceable? Use of Google Measurement Protocol to capture offline data and link it with online
One of the most beautiful things in digital marketing that we can measure everything: visits, page views, conversions, sources of traffic, engagement, etc (add your own important metric). That is really nice and help us to answer classical marketing challenge question and understand what advertising and promotion work. So is Continue Reading