Magento and WordPress While some people try to use WordPress for eCommerce websites and have a blog in Magento, I believe that each platform is excellent for the purpose it was built: Magento eCommerce – for online stores WordPress – for content websites and blogs Today I came across a Continue Reading
One page, accordion, multi-step: what checkout designs are used by top Australian online stores?
Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012) problems with checkout process are among Continue Reading
Pretty good explanation of what is UX
Great presentation from David Carr, explaining User Experience: What the heck is UX Why it is important Who is responsible for UX What is a typical process to work under UX projects What should be in brief and what deliverables you should expect from UX consultancy What is UX? from David Carr
Better way to collect credit card details
Entering credit card information usually is a final, but very critical step of the check-out process. Surprisingly many marketers and UX designers don’t pay much attention to making this part of purchase simple, safe and easy for customers. It seems to be quite obvious: just a form with several fields, so Continue Reading