e-commerce, Magento, data analysis, marketing
Some time ago I subscribed to take part in Google Optimize beta program and recently ago my invite. In this post I’ll write about how I set-up couple simple experiments using this new tool. What is Google Optimize Google Optimize is a tool to conduct tests of website on real users, Continue Reading
I wrote about ecommerce conversion ratio benchmarks before (check references at the end of this post if interested), but new researches are being published, so it doesn’t harm to explore this topic again. This time I came across a study from Wolfgang Digital that analyses 56 million visits for number of participating Continue Reading
Shopping cart abandonment cost retailers $18B in lost revenue per year I’ve already touched shopping cart and checkout optimisation in a previous post. Taking into account that 68% of online shoppers abandon their shopping cart, reduce of shopping cart abandonment rate or recovering of customers who left the store without purchase look as a Continue Reading
Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012) problems with checkout process are among Continue Reading
One of the most beautiful things in digital marketing that we can measure everything: visits, page views, conversions, sources of traffic, engagement, etc (add your own important metric). That is really nice and help us to answer classical marketing challenge question and understand what advertising and promotion work. So is Continue Reading
Couple weeks ago I wrote about conversion rates. Recently I came across another research that covers (among other areas) this topic. You may see the chart with the results above. I was quite surprised to see that the significant share of respondents claiming that conversion was above 10%. Probably the Continue Reading
If you don’t know much about conversion optimisation check this presentation I prepared last year, still quite relevant and cover the basics Conversion optimization basics: how to extract more value online from Alex Levashov
Entering credit card information usually is a final, but very critical step of the check-out process. Surprisingly many marketers and UX designers don’t pay much attention to making this part of purchase simple, safe and easy for customers. It seems to be quite obvious: just a form with several fields, so Continue Reading