One page, accordion, multi-step: what checkout designs are used by top Australian online stores?

Checkout is considered as one of the most important steps of online buyer customer journey. Here you can easily kill your conversion and turn enthusiastic prospect into angry detractor. According statistic from Wordpay (data collected from 19,000 consumers and 153 industry experts in 2012)  problems with checkout process are among Continue Reading

How to track untraceable? Use of Google Measurement Protocol to capture offline data and link it with online

One of the most beautiful things in digital marketing that we can measure everything: visits, page views, conversions, sources of traffic, engagement, etc (add your own important metric). That is really nice and help us to answer classical marketing challenge question and understand what advertising and promotion work. So is Continue Reading